Private Labeling
Your brand. Our donuts.
The best donut doesn't have to say "The Donut Co." on the front. Our private label program lets retailers put their name on a product that's been baked to the same exacting standard for over 50 years.
Why private label
Own the shelf.
Better margins
Private label typically carries stronger margins than the branded equivalent. The donut is the same one we've made since 1972 - the name on the box is yours.
Brand ownership
Your name on the package builds recognition with your customers, not ours.
No production overhead
We handle the baking, the food safety and the consistency. You handle putting it on the shelf.
What you get
The same donut. Your name on it.
Our private label program gives you access to the full Donut Co. product range - made in our 35,000 sq ft Edmonton facility with the same ingredients and methods we've used since 1972. Bulk, Thaw & Sell and Fully Decorated are all available under your banner, in the same pack and case configurations.
Most of what leaves our building already ships under someone else's name. It's the part of the business we know best.
Start a program
Tell us what you'd put your name on.
A few details up front means we can come back with something useful rather than a first-meeting questionnaire.