Last updated August 5, 2026

This Privacy Policy explains how The Donut Co. Limited, operating as The Donut Co. (“The Donut Co.,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information in connection with our website located at thedonutco.com (the “Site”) and our wholesale bakery business.

We are committed to protecting your privacy and handling your personal information responsibly, in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, as applicable, Alberta's Personal Information Protection Act (PIPA).

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use the Site.

1. Information We Collect

1.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you contact us through the Site, such as when you submit an inquiry through our “Get in Touch” contact form. This may include:

Your name
Email address
Phone number
Company or organization name
The content of your message or inquiry

We only collect the information necessary to respond to your inquiry and manage our business relationship with you.

1.2 Information Collected Automatically

When you visit the Site, certain information may be collected automatically through cookies and similar technologies, including:

IP address and approximate location
Browser type and device information
Pages visited, time spent on the Site, and referring/exit pages
Date and time of your visit

We use this information to understand how visitors use the Site and to improve its content and performance.

2. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies, including Google Analytics, to help us understand how visitors interact with the Site. Google Analytics collects information such as pages viewed, time on site, and general location, and may set cookies on your browser to do so. This information is aggregated and used for analytics purposes.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Site. For more information about Google's data practices, please review the Google Privacy Policy and Google's opt-out options for Google Analytics.

3. How We Use Your Information

We use the personal information we collect to:

Respond to your inquiries and requests submitted through the contact form
Manage and maintain our business relationships with wholesale customers, distributors, and partners
Communicate with you about our products and services
Operate, maintain, and improve the Site
Understand Site usage and analyze trends through tools such as Google Analytics
Comply with legal, regulatory, and contractual obligations

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with third parties only in the following circumstances:

Service providers: We use trusted third-party service providers to help operate our business and the Site, including a customer relationship management (CRM) or email platform used to manage and respond to contact form inquiries, and website hosting infrastructure. These providers only access personal information as needed to perform their services and are contractually obligated to protect it.
Analytics providers: We use Google Analytics to understand Site traffic and usage patterns.
Legal requirements: We may disclose information if required to do so by law, regulation, legal process, or governmental request.
Business transfers: If The Donut Co. is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, including to respond to your inquiry, maintain business records, and comply with legal, accounting, or reporting obligations. When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it.

6. Your Privacy Rights

Subject to certain exceptions provided by law, you have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete personal information
Withdraw your consent to our collection, use, or disclosure of your personal information, subject to legal or contractual restrictions
Ask questions about our privacy practices or file a complaint

To exercise any of these rights, please contact our Privacy Officer using the details in Section 10 below. We will respond to your request within a reasonable time and in accordance with applicable law.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

The Site is intended for a business audience and is not directed at children. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete it.

9. Third-Party Links

The Site may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for the privacy practices of any third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:

The Donut Co. Limited

5607 67 Street NW

Edmonton, AB T6B 3H5

(780) 436-9650

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “last updated” date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically.