Convenience Stores
The one they grab on the way out.
Impulse is a product feature. Our donuts ship frozen in retail-ready trays, thaw on the counter in 45 minutes, and sell straight from the pack or out of your showcase. We supply c-stores and gas stations across Canada with product that moves.
Built for the impulse moment.
Take advantage of the time spent waiting in line.
Retail-ready 6-packs
Thaw in the wrap and sell it as a retail package, or pull the donuts out of the tray and fill your showcase. Same case, either way — stores without a showcase run the same program.
Fresh from frozen
Every case comes out the same as the last. No day-old guesswork, no waste from a bake that didn't sell.
45-minute thaw
Shelves empty out by ten? Pull another tray. Forty-five minutes later it's on display. A full showcase from open to close.
Minimal footprint
The 36-count half case is why it exists: two SKUs in the freezer space a single 72-count would take. C-stores are always tight on freezer — run more variety, not more volume.
Proven impulse performer
A donut by the till is a decision people make in about a second. Ours are the ones they've been reaching for since 1972.
Flexible volumes
Whether you're running five locations or five hundred, we build the program around your numbers.
How it works
Freezer to showcase.
Pull what you need
Take the trays you're going to sell out of the freezer. The rest of the package stays frozen.
Thaw in the package
Forty-five to sixty minutes. No oven, no prep, no training.
Sell it your way
Out as a retail package, or out of the tray and into your showcase.